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Geothority for Agencies: How to Add Local SEO as a Productized Service

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FTC Disclosure: I may receive compensation from Geothority if you purchase through my link. As always, I only recommend resources I believe will genuinely benefit you.

Geothority for Agencies: How to Add Local SEO as a Productized Service

Let me tell you a story. A few years back, I was running a small agency, and we were constantly getting asked about SEO. We knew it was important, but frankly, we didn’t have the time or expertise to deliver it effectively. Sound familiar? Then I realized we could productize local SEO, offering it as a consistent, scalable service. That’s where a tool like Geothority comes into play.

As Will Buckley, author of “The 4 Minute Workday,” I’m all about finding efficiencies and automating tasks. Geothority does exactly that for local SEO. It automates the crucial processes of SEO, in a way that scales, keeps clients informed, and is easy to manage. If you read my book, you know I hate complexity.

Let’s break down how your agency can add local SEO as a productized service using Geothority.

The Power of Productized Local SEO

Think about the agencies you know. Most are either completely ignoring SEO, or they approach it as a bespoke service, which is time-consuming and hard to scale. Think of the power of offering a defined, repeatable SEO package to your clients, even if you don’t know SEO well! Here’s the benefits:

  • Recurring Revenue: Instead of one-off projects, you generate predictable monthly income.
  • Higher Margins: Automation reduces labor costs, boosting your profit margins.
  • Client Retention: Consistent SEO efforts lead to tangible results, keeping clients happy and loyal.
  • Expanded Service Offering: You become a more valuable partner to your clients by addressing a critical need.

Why Geothority?

There are plenty of SEO tools out there, but Geothority stands out for its simplicity, focus on local, and agency-friendly features:

  • Automated Local SEO: Geothority automates key tasks like citation building, review management, and competitor analysis.
  • User-Friendly Interface: You don’t need to be an SEO expert to use it. The platform is intuitive and easy to navigate.
  • White-Label Potential: You can brand the reports and client portal with your agency’s logo, providing a seamless experience for your clients.
  • Scalability: Geothority is designed to handle multiple clients, allowing you to scale your local SEO service without adding extra staff.

Building Your Productized Local SEO Service with Geothority

Here’s a step-by-step guide to launching your productized service:

  1. Define Your Package: What will your local SEO service include? Consider offering different tiers based on the number of keywords targeted, the number of citations built, and the level of reporting. Don’t overcomplicate it! Start basic and get clients results.
  2. Set Your Pricing: Research what other agencies charge for local SEO services. A common price range is $500-$2000 per month per client. At a $149/mo Geothority cost that can add a lot of ROI.
  3. Onboard Clients: Use Geothority to perform an initial SEO audit for each client. This will identify areas for improvement and help you set expectations.
  4. Implement Optimization Strategies: Geothority suggests strategies and prioritizes tasks based on impact.
  5. Track and Report: Regularly track your client’s rankings, traffic, and conversions. Generate reports using Geothority’s report system (or white label the report) to show them the value you’re delivering.

Pricing Models: The ROI Math

Let’s crunch some numbers. Say you charge $1000/month per client for your local SEO service. Your cost using Geothority is $149/month (or potentially less with bulk discounts).

Gross Profit: $1000 – $149 = $851/month per client

If you manage just 10 clients, that’s $8,510 in monthly profit. Scale that to 20, 50, or even 100 clients, and you’re looking at a serious revenue stream.

White-Labeling and Branding

One of the coolest features of Geothority is its white-label capability. You can customize the platform with your agency’s branding, creating a seamless experience for your clients. This helps build your brand recognition and reinforces your position as a trusted partner.

Case Study: From Overwhelmed to Overbooked

I know an agency that was struggling to keep up with client demand. They were constantly chasing new leads, but their client retention rate was low. By implementing a productized local SEO service powered by Geothority, they transformed their business.

Within a few months, they had a waiting list of clients eager to sign up for their local SEO package. Their recurring revenue skyrocketed, and they were able to focus on providing even better service to their clients. They now have a sales team selling the local SEO product, without even knowing much about SEO.

Here’s the breakdown of their success:

  • Increased Client Retention: Clients saw tangible results from the SEO efforts, leading to higher satisfaction and loyalty.
  • Higher Profit Margins: Automation reduced labor costs, boosting their profitability.
  • Improved Brand Reputation: Consistent SEO performance enhanced their reputation as a results-driven agency.

Actionable Tips for Success

Here are some actionable tips to help you succeed with your productized local SEO service:

  • Focus on a Niche: Specialize in a particular industry or type of business. This will allow you to become an expert in that area and attract more clients.
  • Provide Exceptional Customer Service: Respond to client inquiries promptly and provide regular updates on their SEO progress.
  • Continuously Improve Your Service: Stay up-to-date on the latest SEO trends and algorithm updates. Use this knowledge to refine your service and deliver even better results.
  • Automate Everything: The more you can automate, the more time you free up to focus on growing your agency.

Look, just try the free scan. Takes 60 seconds and you’ll immediately see why your competitors are outranking you.

As someone who’s built and scaled agencies, I know the importance of finding tools and systems that can save time and increase revenue. Geothority is one of those tools. By adding local SEO as a productized service, you can transform your agency and achieve sustainable growth.

Check out Geothority and see how it can help you streamline your SEO processes!

Will Buckley
Author, “The 4 Minute Workday” (https://a.co/d/6VBPU3k)

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